STEP Consulting performed at conference

On February,14 Lyubov Gorbunova STEP Consulting senior partner took part in “Grocery success formula” conference during the “Prodexpo 2019” exhibition.

She performed with presentation: “The store area efficiency improving.” The statement was about the store optimization practice, methods of increasing and indicators of store area efficiency.

“I haven’t invented a wheel, of course. – says Lyubov Gorbunova - Regular work with the assortment, proper organization of the processes in the store and good marketing are the three pillars of the store efficiency.”

She presented various cases of successful marketing actions, appropriate work with the assortment, competition with the federal store networks, interaction with the manufacturers and customers.